Cif
Everyone knows real life is dirty. And there's no point in pretending it's easily taken care of – it has to be cleaned thoroughly. Cif is the only everyday cleaner that deals with even the toughest dirt without damaging surfaces.
A history of innovation
The arrival of Cif in 1969, first launched in France and later rolled out in 45 countries, heralded the end of scouring powders. Initially, the brand focused on cream cleansers for the kitchen and bathroom, underpinned by its famous 'Skater' ads, which highlighted how scouring powders can 'scratch like skates on ice'.
Flexible & convenient
More recently, Cif has extended its core strength – its 'strong yet gentle' cream heritage – into new arenas, giving consumers greater flexibility and convenience. In India, we've developed a specialist protective coating for our hand dishwash bar that prevents it turning 'mushy' when it's left in water. In the UK Cif has sponsored a popular prime-time TV programme, How Clean is your House about tackling Britain's dirtiest houses and toughest cleaning jobs.
Key facts
- Cif is Sold in 51 countries around the globe.
- Cif is the number 1 abrasive cleaner in the world.
- Asia is Cif's fastest-growing market and India its largest.
- Cif is also sold as Jif, Vim, Viss and Handy Andy.
From our range
Cif active gel
Cif bottles
Cif spray
Cif day gel range
